Advisory Services (PAS) were selected as respondents by using Simple random sampling procedure. The study was aims to understand impact of PAS given by private agencies in backward and forward linkages about horticultural crops. The deviation was observed before and after obtaining advisory services in nearly two- third (64.17%) of respondents with respect to practices like selection of appropriate PPCs, herbicide application (62.50%) and appropriate methods followed for pest and disease management (57.50%). The less deviation was observed in method of harvesting, mixed cropping system, storage facility and packing of produce. Farmers adopted recommended practices given by Private Advisory Service Agencies (PASA) in both backward and forward linkages. The farmers need to be oriented towards cost-effective production technologies for better returns.