A field experiment was conducted on effect of pinching and foliar application of nitrogen on morphological attributes instevia (Stevia rebaudiana B.) at College of Horticulture, Mudigere during 2019-20. The experiment was laid out in factorial randomized block design. The experiment comprised of two factors, factor A comprised of three pinching levels and factor B comprised of four nitrogen levels. Pinching and foliar application of nitrogen significantly affected growth of stevia. Results revealed that, pinched plants noted minimum plant height compared to no pinching. pinching at 30 days after planting along with foliar application of two per cent urea noted significantly maximum number of branches (26.00/plant), number of leaves (379.00/plant), fresh weight of leaves (95.60 g/plant) and dry weight of leaves (48.68 g/plant).